Where luxury feels at home
Paris, London and Milan play in a special league in the retail world – they are leading the pack for retail rents in the luxury brand segment and are loved by moneyed natives as well as tourists from around the world. Buyers of luxury products from Gucci, Prada, Hermès et al don’t like to travel too far: luxury boutiques are next to one another and almost all are easily accessible by car. This also applies to the five German luxury locations, though they are still playing in the second league for luxury prime rents. However, when it comes to brand density, the German five have no need to hide behind their fellow European players.